It is a well-known fact that there has been a slowdown in job creation in certain sectors of our economy in recent times. The worst hit seems to be the manufacturing and agriculture sectors. Between 2011-12 and 2017-18, the number of jobs in the manufacturing sector declined by 3.5 million. According to a report published by Azim Premji University.
At the same time, there are certain fields that appear to be thriving, such as digital marketing. The main reason for the growth in the digital marketing industry is the rapid increase in internet users in India. In fact, there were almost 483 million internet users in India in 2019, a number that is expected to increase to 666 million by 2023, according to Statista.
So, a career in digital marketing can be a great choice in the current climate. Here are some other reasons why a digital marketing course can be a great choice for you.
1. There are Plenty of Jobs
As mentioned above, almost everyone is on the internet today. And in this era, the traditional methods of marketing are no longer sufficient. To cater to the millennial population, the internet is the most effective route. This has led to the digital marketing industry growing at a rate of 33.5% from 2015 to 2020, with the value of the sector set to rise to ₹255 billion by 2020, according to research by CII and KPMG.
And, with the growth of the digital marketing industry, an increase in the number of jobs is to be expected. You can get a job as a social media specialist, digital marketing executive, conversion rate optimizer or an SEO analyst, with the help of digital marketing training.
2. Flexibility of Work
In the field of digital marketing, you are not bound to a place or time of work. You have the flexibility of working from anywhere and at any time, as long as you meet your deadlines. Unlike many other professions, such as a teacher or doctor, you do not have get to work at a fixed time each day. Digital marketing also provides you the luxury of working from your home. There are lots of opportunities for freelancers in this field as well.
3. Great Pay
The field of digital marketing has some of the best paying jobs. Profiles, such as SMO, SEO, and PPC, generally get the best salaries. In this field, even those fresh out of a digital marketing institute can hope for a good salary.
4. Exhibit Creativity
In digital marketing, your job will involve bringing life to dormant websites and blogs. This is done by creating effective marketing strategies and content. The process requires lots of imaginative ideas and creativity. So, if you are someone who has a creative side and loves to show it off, this career could be greatly satisfying.
Apart from these, another advantage is that the fees for a digital marketing course in India is low compared to that of many other courses.