The digital marketing industry has seen tremendous growth in the last 5 years in India. In fact, by 2020, the value of the industry is expected to rise to almost ₹255 billion, at an expected CAGR of 33.5%, according to a report by CII and KPMG.
Companies; both big and small are looking forward to digital marketing initiatives to sell their products and services. This is because they are now catering to a huge millennial consumer-base, which mostly relies on internet to search for information and make purchases. Thus, plenty of job opportunities have opened up in this field.
By completing a digital marketing course, you can reap the benefits of this booming industry. Let’s look at 5 lucrative career options that could be pursued.
1. Social Media Executive
Being a social media executive is not just about writing tweets and Facebook posts. As a social media executive, you would have to be on top of the latest social media trends. By observing and analysing these trends, you would have to devise company-specific social media strategies. Your responsibilities would include creating a positive brand image and engaging with target audience in a prompt manner.
Coordinating with the client servicing team and content team regularly would be necessary. Apart from writing skills, social media executives need to have an understanding of video editing too. Many digital marketing courses in Delhi can prepare you for this role.
2. SEO Expert
Companies today spend a lot of time and resources in getting a great website. But that website would be of no use if it is not visible to users. An SEO expert is required to drive traffic to the website as well as improve its Google rankings. You would have to ensure that the website content is search friendly, build sitemaps, undertake keyword research, index pages and manage duplicate content. A sound understanding of various SEO tools would be an added advantage.
3. Conversion Rate Optimizer (CRO)
Like the name suggests, a conversion rate optimizer is tasked with improving the conversion ratio at every level of the marketing funnel. A CRO expert must have good knowledge of the different tools user to improve conversion rates, such as Optimizely.com and CrazyEgg.com. Some of the best digital marketing courses for this profile are available in Mumbai.
4. Search Engine Marketer
They are SEO experts, but the role is more comprehensive. With Google being the search-engine giant, the job requires skills in Google Adwords. A lot of big companies today have search engine marketers, and in some cases, a whole team of such specialists. The aim of a search engine marketer is plan, implement and manage the company’s overall SEO strategy. Apart from what an SEO expert does, you will be expected to monitor redirects, click rate, bounce rate, and other SEO KPIs. You will have to be attuned to the latest SEO trends and digital marketing practices.
5. Content Marketing Manager
Some tasks for a content marketing manager include blog management, sales page copywriting, rip marketing campaigns, video marketing, and eBook publications. As a content marketing manager, you would need strong copywriting skills as well as knowledge of various content management platforms. You will be expected to create, source and publish content that is suitable for the buyer persona and which directs maximum traffic to the company website.
Apart from these, there are many other prospects you can get with digital marketing training, such as internal communications executive and inbound marketing manager.